Small Businesses
make a
Big Impact Online

Strategy | Copywriting | Web Development

Fed up with
wasting precious time, money & brainspace
on your website? (aren't we all...)

As a fellow small business owner I know you are hugely resourceful, capable and motivated or you wouldn't still be in business.
Small businesses owners don't have the spare time, cash & brainspace to get mucked around creating an online presence that works hard for their businesses.
Often running & promoting the business is the challenging bit - not providing the products and services you are expert in.
You can't be bothered with:
  • geek-speak,
  • handing over $5k+ without a detailed cost breakdown and justification for each bit
  • a site they can't update quickly & easily  and have to pay $100+ an hour to make basic changes
  • hidden costs
  • time delays
  • patronising 'trust me, I'm the expert' attitudes when people can't explain or justify costly additions in plain english

To transform business branding & objectives into
an effective Website you need following skills:

Business Strategy
Clear Communication
Effective Design
Technical Know How

I can help you create Effective Online Communication

From over 20 years in online communication strategy & technical development I have come to the conclusion it's all about...



No point having a gorgeous website if no one can find you via search engines using:

  • Your business name
  • Your name
  • Industry keywords
  • Location if you deliver a face to face service



A website is there to communicate what you do & why you are the perfect choice for your prospective customer - and do it as quickly as possible using words,  images, design, navigation & colour.

As modern humans we are so overstimulated by media that our attention space has halved in the last 20 years.​

The onus on us is to be clear, succinct & motivating.



Every single piece of your website needs to earn it's keep by convincing people they need what your provide and encourage the action you desire most. It could be:

  • Phone you
  • Handover their credit card
  • Sign up to your email list
  • Buy your online education experience
  • Recommend your business through social media word-of-mouth...

How can I best support your business?


I put together the 'building blocks' of your site - you take it from there.

This option is for the person who loves to work things out for themselves.  There are heaps of online resources if you are happy to take the time to google and learn.


You tell me what you want, what you really, really want, and I build it.

This option is for the person who wants to get their website working for their business quickly. Their focus is on doing what they are already skilled at and leaving the web stuff to someone else.

  • New sites
  • Renovating existing sites
  • Relocating sites from Wix/Weebly to WordPress for greater cost effectiveness,  functionality & flexibility


I bring my 'toolbox' of experience to whatever you need the most.

This option is for the person who wants to buy my time to focus on the area of their choice eg. rank better on SEO, create an online course, develop a marketing strategy to find prospects and turn them into customers...

Upsurge interpreted our ideas and our image requirements perfectly

Objectives: To update a very dated and cumbersome site. Yes, these objectives were met.

Very easy to work with. Upsurge took our rough ideas of what we wanted to achieve and very quickly produced a site we liked. We are very happy with the design. Upsurge interpreted our ideas and our image requirements perfectly.

Technical know how was greatly superior to our previous provider. We were very happy with what we got for our money. We think we got very good value.

Definitely recommend!

Rob Spence
Director of PHC Limited

Great communicator throughout the process and very knowledgeable in this space

Suze at Upsurge recently helped me recreate my website on wordpress and I couldn’t recommend her more. She was a great communicator throughout the process and very knowledgeable in this space. She was always available to answer questions over the phone, meet in person and very punctual and reliable with the deadlines given.

Not only did she create an outstanding result she was also able to provide great recommendations along the way and always happy to step outside the brief to make sure my website that bit better.

After outsourcing my website to consultants in other countries – that seemed to have a cheaper hourly rate – the lack of understanding and slow results frustrated me and in the end it would have been much more effective and efficient to use Suze from the get go.

Jo van der Walle

An extremely professional service

Objectives: to get a new website up and running asap.

Easy to work with, very helpful and clearly understood what we wanted. Design wise the site is crisp, clear and works on multiple devices. You certainly have the know-how and can do attitude and Horseome value for money! Definitely recommend - an extremely professional service.

Rosemary Wyndham-Jones

Really happy with final result

Objectives: Support my business, all objectives met, yes, really happy with final result.

Very easy to work with, very responsive, you know your stuff :). The design worked great, very on brand, couldn't be happier. Didn't do copywriting for my site, but helped in some areas with this, which was great as my copywriter isn't a specialist in my area of business or in website copy.

Very good value for money and absolutely recommend UpSurge.

Daniel Carroll

If you would like to use over 20 years online marketing experience
to help your business make the difference in the world you want to see - give me a yell.

Contact Suze to get sorted online