About - UpSurge

Who am I? What am I? How did I get here?

I never planned
on being a geek...

As a small business owner I know you don't have much time, or extra cash, to learn how to create an effective online presence. I fell into online communication in the mid '90's and over the years learnt what makes the difference between a website that works for the business and one that sits there unvisited.

If you want to know more about the twists and turns that got me into Online Marketing then read on - otherwise hit Contact and let's get you sorted online. Believe it or not - it's a useful process that pushes you to clarify and amplify why people buy from you.


Get it done.
Make it gorgeous.

From Dargaville to London to Muriwai...

(and a whole lotta places inbetween)

As a kid I loved riding & tech drawing and was going to be an architect or a professional horse rider. Then I got all sensible and went to university. I was the only one in my year to do a double major in accounting/finance & marketing (first class hons). Everyone else either did numbers or communication rather than both. Computer related stuff was for hardcore geeks - and I wasn't one of them. No PC's, i-devices or smart phones in the late 80's - we had to queue up in the computer room to type up our assignments.

After working for a NZ engineering firm in a business planning and marketing role, I headed off to London and juggled travelling as much as I could and earning money to fund it. By the time I headed back to NZ in 2004 I had clocked up over 50 different countries, piles of photos and fantastic memories of grand adventures.

I accidentally got into web development whilst in London during the mid 1990's. The internet was just beginning for businesses and I guess I was at the right place at the right time with the right boss who said "I need you to design a system to communicate with my team across Europe." I had no idea what was possible at the time, but then again no one else did either. It was the pioneering days of online communication.

I ended up as the Interactive Communications Manager for Europe in a division of one of the biggest companies in the world. Fancy that for a farmer's daughter from Dargaville... 

Over 20 years later and how things have changed. Websites are no longer the preserve of big business (first site I managed the build on cost well over $1,000,000 NZD!). Having a high quality online presence is now really accessible financially and technically for everyone.

After 9 years of London life it was time to head home to a lifestyle block, marriage, two kids, a horse, a dog & my own business... you get the picture. The call of corporate life faded and now I love using the skills I picked up along to way to help small businesses make the sustainable impact that they want to make. 

Wanna to get down to the nitty gritty? Click here to see my unique (well probably not that unique) Web Development Process.

Want to clarify and amplify why people buy from you? Give me a yell.

Contact Suze to discuss your online project