SEO - UpSurge

Search Engine Optimisation (SEO)

This is a massive topic and has become highly competitive between businesses trying to appear in the coverted top 3 spots in search engine results. Here are a few resources you might find useful...


Where to Begin

(2 minute Audio)

Here's what they say:
SEO for small businesses doesn’t need to be complicated. You can improve your visibility in search engines and get visitors to your business’s website by focusing on 4 things – keyword selection, creating good content, on-site optimisation, and backlinks.

Click image to listen

Comprehensive Beginners Guide

(Written guide)

Here's what they say:
The Beginner's Guide to Search Engine Optimization (SEO) is an in-depth tutorial on how search engines work. This guide covers the fundamental strategies that make your websites search engine–friendly. Download your copy of the world's most-read guide on SEO!)

Click image to access​

What's google looking for?

(Blog & Infographic)

Here's what they say:
This is a challenging question for many in the SEO and web marketing fields. There are hundreds of "best practices" lists for where to place keywords and how to do "on-page optimization," but as search engines have evolved and as other sources of traffic — social networks, referring links, email, blogs, etc. — have become more important and interconnected, the very nature of what's "optimal" is up for debate.​

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Getting it Done

How are people finding you now?

As you would have seen above you need to do your research around what are the best keywords for your business. To begin to gather info about how people are finding you now adding Google Search Console is a good place to start.

Click on the image find out how​