Search Engine Optimisation (SEO)
This is a massive topic and has become highly competitive between businesses trying to appear in the coverted top 3 spots in search engine results. Here are a few resources you might find useful...
Learning
Where to Begin
(2 minute Audio)
Here's what they say:
SEO for small businesses doesn’t need to be complicated. You can improve your visibility in search engines and get visitors to your business’s website by focusing on 4 things – keyword selection, creating good content, on-site optimisation, and backlinks.
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Comprehensive Beginners Guide
(Written guide)
Here's what they say:
The Beginner's Guide to Search Engine Optimization (SEO) is an in-depth tutorial on how search engines work. This guide covers the fundamental strategies that make your websites search engine–friendly. Download your copy of the world's most-read guide on SEO!)
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What's google looking for?
(Blog & Infographic)
Here's what they say:
This is a challenging question for many in the SEO and web marketing fields. There are hundreds of "best practices" lists for where to place keywords and how to do "on-page optimization," but as search engines have evolved and as other sources of traffic — social networks, referring links, email, blogs, etc. — have become more important and interconnected, the very nature of what's "optimal" is up for debate.
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