Using Analytics to optimise your site
Before you start optimising you need to gather some data that you can turn into intelligent decision making - this is where Google Analytics comes in.
Step 1: Create a google account if you don't have one (ie. firstname.lastname@example.org email address)
Step 2: Go to Google Analytics is at https://analytics.google.com then follow the first minute of this video
Step 3: Send me your UA code - you will see it when you set up your new property (aka website)
From data to information
More coming soon on this...I will be explaining how to use data to more effectively more someone from visitor to customer.