Using Analytics to optimise your site

Before you start optimising you need to gather some data that you can turn into intelligent decision making - this is where Google Analytics comes in.

Step 1: Create a google account if you don't have one (ie. xxx@gmail.com email address)

Step 2: Go to Google Analytics is at https://analytics.google.com then follow the first minute of this video

Step 3: Send me your UA code - you will see it when you set up your new property (aka website)